February 27, 2008
Dental Practice Marketing in the 21st Century
The title is a misnomer as it doesn’t matter what century we are in when it comes to Dental Practice Marketing. The rules remain the same for promoting your dental practice – identify where your prospects are; demonstrate how you can fulfill their needs; differentiate yourself from your competitors; and close your prospective clients when they are actually ready to pay money over for your services.
In practice, you will find that your online marketing efforts need to be adjusted from simple promotion of your website through search engines to the social media websites that have come to dominate user online time over the last couple of years. Search engines still dominate when it comes to users looking for information but users spend much of their actual online time using social media websites such as Zimbio, MySpace and Squidoo when it comes to browsing. Unless you adjust your online marketing strategy to reflect this change in user behavior you are going to face a reducing return on your online marketing investment.
You can see how I help thousands of dental practice clients maximize their online marketing efforts by visiting my website, where I have compiled a library of resources and information to help you understand what you need to do.
