October 30, 2008
VerticalResponse: Modern Technology Meets Old-Fashioned Know How
Sometimes, I just like to hear myself take a position in favor of the good ole days ! Mostly it’s because I don’t hear anybody talking about them much any longer. I come from the generation that has to straddle the older way of doing things with the modern way of doing things. Advertising is a good example of this.
It used to be that most businesses advertised on the radio and television. Maybe companies sent out a postcard. Now, companies use the internet for advertising and marketing. An example can be found in the VerticalResponse review. This company focuses on e-marketing strategies for developing the client base of small businesses. It’s a way of getting to tens of thousands of people daily if not more than that. It’s a whole new world ! Well, maybe not all of it.
VerticalResponse has taken some of the old time strategies and incorporated them in to the newer ones. For example, they have a Customer Support Service that really shines. If you have a concern and need some help, a real, human being will connect with you. If you contact them by e-mail, a live person will respond to you, not a pre-programmed response either. It’s good to bring along the things from the past that worked.
