April 23, 2009
Copywriting on the Beach: You Can Write Copy Anywhere
Want to become a copywriter? The big benefit of a copywriting career is that you can write copy anywhere. You can write copy on a beach in Tahiti or in a sidewalk café in Paris. You can write copy anywhere you are, because today a copywriter’s audience is global, as is his client list. So how do you get started as a copywriter? You start by getting one client, and then by getting another. As your client list grows and your list of completed projects grow you’ll discover that you’ve all developed a specialty. All copywriters specialize. Some copywriters specialize in catalog copy, while others specialize in web copywriting; still others specialize in direct mail. Whatever you write as a copywriter, the world is your oyster — you can write copy anywhere.
